I’ve spent years in various perfumeries and cosmetic halls; working in them, training people who work in them and shopping in them. The re-vamped cosmetic department at Fortnum & Mason is a uniquely serene and beautiful shopping environment which I urge you to visit for yourself.
The styling is more like that of a luxury hotel lounge, and that’s a compliment as well as the only criticism – it feels like the decor and placing of products has been done to make it a luxurious and attractive setting without enough thought to practicality. There are no scent strips near fragrance testers; stock from the same company can appear in more than once place, it’s not clear whether some ranges have been split into femine and masculine or that’s ‘it’ – and the placing of products is needlessly sparse (I spotted a Guerlain I am running low on but it was the only bottle on the shelf and I did the typical “nobody buys the last bottle” thing that consumers do).
Now, on to the positives. If you have the money to spend on luxury cosmetics and perfumes but do not want to fight for room with a thousand other people pushing past you; if you are desperate for some good advice about make-up and skin care and would like amazing customer service (more like personal shopping), go to the Fortnum’s perfumery. They had me spending money, too, even though I am usually extremely picky about what I buy.
They also stock one of my favourite make-up brands of all time, Cosmetics a la Carte (it became a favourite when they cleverly partnered with London College of Fashion in the 90s and supplied products for the student kits).
I do hope this perfumery thrives (just enough so they can maintain that level of customer service) and that they will carry on buying in great indie perfumes, luxury brands and professional quality cosmetics. The skincare side could do with a little bit of expanding, but I suppose they will need to see what their customers are going for. Many gorgeous luxury toiletries and accessories are also on offer.
The Caron urns – a favourite attraction from the old perfumery – remain, thankfully, and have been joined by some other set pieces worthy of attention. Don’t take my poor phone snapshots as representative; pop in and see for yourself.